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Comprehensive Discovery Leads to Effective Solutions
Approaching each new initiative within a business as its own startup can provide valuable insights and lead to better outcomes. Taking the time for a thorough discovery process to understand the actual needs of a business or individual, rather than presuming, results in more effective solutions. This approach of stepping back, asking detailed questions, and understanding the complete context before prescribing solutions is crucial for marketers and advisors to truly help their clients in a meaningful way.