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323: The Power of the Dream Customer List
The Bootstrapped Founder
Reaching Out to Prospects and Building Your Customer List
Having a list of prospects allows you to start reaching out to potential customers early on, even before they become customers. Building a relationship with prospects through multiple touch points is essential, as it takes numerous interactions before they consider working with you. By interacting with prospects and leaving traces of your ambition, you can tailor your product to suit their needs. Engaging with early prospects helps in understanding what the product needs to look like for them, thus making it a more achievable goal to convert them into paying customers.
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