The Influence of Edward Bernays on Modern Propaganda

Edward Bernays, an American publicist, is considered the father of modern political and industrial propaganda. He developed famous manipulation techniques as outlined in his well-known work 'Propaganda'. Bernays provided a blueprint for ideological domination and opinion manipulation in democracy, akin to Machiavelli's advice to princes. He advised politicians and industrialists on increasing economic and symbolic capital through techniques to gain trust, sympathy, and credibility as essential assets for political success.

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