Individuals passionate about a particular skill could lack knowledge in business which can be detrimental to entrepreneurs. Expertise in one area does not guarantee success in different fields, as many entrepreneurs make the mistake of believing they have the 'Mitus touch' and can excel in any business venture. This misconception leads to failures, where individuals venture into unrelated fields where they lack essential knowledge. It is crucial for entrepreneurs to be cautious of their ego and not let expertise in one area falsely convince them of expertise in another. To avoid this pitfall, one must read extensively on entrepreneurship, starting with authors like Seth Godin, for insights into guerrilla marketing and valuable stories.