Part 3: $100M Offers Book | Ep 581
The Game with Alex Hormozi
00:00
The Value Equation: How to Create Offers That Can't Be Refused
In this episode of 100 million dollars offers, the author introduces the concept of the value equation, which has been widely popular and has had a significant impact on their life and business. The goal is to charge as much as possible for products or services, even if it seems unfair. Comparing the example of phone companies and pharmaceutical companies, it's clear that they charge much more than the actual cost. To become unreasonably wealthy, there needs to be a large discrepancy between cost and price. Many entrepreneurs mistakenly believe that charging too much is bad, but the reality is different.
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