The challenge of marketing a product for thinking and the role of thinking tools

Marketing a product that facilitates thinking can be challenging/nThinking tools can help in achieving goals like completing a dissertation or developing a software product/nSketchbooks and other thinking spaces are valuable for generating loose, open-ended thoughts/nTransitioning from thinking tools to production tools is necessary to execute ideas/nUsing externalized forms of thinking can be beneficial/nThe process may appear as extra work, but thinking is required regardless/nSeparate tools are needed to turn ideas into consumable or executable products/nBeing messy is difficult in a digital form