Beascla. have you done to identify and find these individuals? Absolutely so really, the number one thing for me was, i had a passion, right? And i was stuck on that, oh, i wanted to talk about self improvement or personal development, and i really loved it. But i wasn't looking at these two other pieces, because that's one but the two other parts that are equally just as important as what does the market actually need? That's the second one, like, can you find a gap? Is there something that you know the market needs that isn't being fulfilled currently by some one else? Or even if it is, they're not doing a

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