Talking Crap with Historian Wendy Woloson
American Hysteria
Consumer Agency and Social Pressure in Making Purchasing Decisions
Consumers have agency to make their own decisions, but social pressures and increasing self-consciousness can have a significant influence on their choices. The knowledge that others may be objectifying and evaluating them based on their appearance and possessions creates a complex dynamic, where individuals may feel compelled to participate in the consumer culture, even if they personally prefer to remain neutral.
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