Accounting firms with high gross margins and recurring revenues can benefit from a roll-up strategy where multiple firms merge to increase valuation and attract larger buyers. By consolidating, firms can command higher multiples on earnings due to a volume premium, resulting in a more lucrative exit strategy for the owners. Buyers are willing to pay a premium for consolidated firms to streamline the acquisition process and reduce the number of deals they need to manage. Thus, selling individual firms in bulk as part of a roll-up can significantly increase the overall valuation and profitability for the owners.

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