45sec snip

Lenny's Podcast: Product | Growth | Career cover image

April Dunford on product positioning, segmentation, and optimizing your sales process

Lenny's Podcast: Product | Growth | Career

NOTE

What is positioning

Positioning is crucial for defining how a product stands out as the best in its category, emphasizing the unique value it offers that resonates with a specific audience. It involves identifying alternatives in the market, distinguishing features that differentiate the product, and pinpointing the target demographic that values this distinct offering. Additionally, positioning addresses the market category that the product aims to dominate, encapsulating a strategic approach that should engage not only founders but also broader teams in its formulation.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode