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The TED AI Show cover image

Is AI destroying our sense of reality? with Sam Gregory

The TED AI Show

NOTE

SIFT framework for validating content

To navigate the increasing sophistication of fake content, it is crucial to balance skepticism with practical approaches. The SIFT framework offers a strategy to combat misinformation online. The first step is to 'stop' before being emotionally triggered by content. Next, 'investigate' the source to determine its credibility. Then, 'find' alternative coverage to verify the information. Lastly, 'trace' the original source, although it is becoming more challenging as technology advances. By applying these steps, individuals can enhance their media literacy and effectively discern between real and fake information in the digital age.

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