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569: Shiny Happy Certainty & How Women Led in the Early Church with Nijay Gupta

The Holy Post

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The Certainty Formula: How Robertson and Gothard Found Success in the 1970s

Robertson and Gothard's success in the 70s was due to their promotion of certainty through a formula for life/nTheir message provided assurance to people in a time of high uncertainty/nTheir mass media communication contributed to their widespread influence

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