How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
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Key Factors for Marketplace Success and Sustainable Advantage in Acquisition
The success of a marketplace depends on factors such as supply fragmentation and demand promiscuity, which lead to high take rates and frequency of transactions. A sustainable advantage in acquiring supply or demand is crucial, often achieved through a scalable acquisition loop with quick payback periods and unique data advantages. Successful marketplaces leverage sales strategies with low costs, unique data/content advantages, and viral loops to attract users efficiently, instead of relying solely on massive funding for acquisition.
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