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YouTube ANALYTICS that help you WIN
Video Creators
Understanding the Relationship Between CTR, Impressions, and Views
High numbers don't always indicate a bad video. A high CTR with low impressions and views means the video has narrow appeal. On the other hand, a low CTR with high impressions and views indicates a video with broad appeal. It's not just one metric, but a combination of CTR, impressions, and views that tells a story. Low CTR, impressions, and views suggest room for improvement in title, thumbnail, and content. And of course, there's the anomaly of high CTR, impressions, and views.
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