Imagining Arc by The Browser Company cover image

Three product decisions and one big question

Imagining Arc by The Browser Company

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Engagement Through Authenticity

To effectively engage daily users of Arc who don't consume podcast content, it is crucial to communicate in a way that feels relevant and authentic. It's essential to share updates about New Arc 2.0 thoughtfully and at the right time, avoiding hype while fostering excitement. Consider what these users want to hear, when they want to hear it, and how to present information transparently to maintain trust. Balancing information delivery without overwhelming or alienating the audience is key to building anticipation and ensuring users feel valued and informed about the changes.

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