2min snip

The Lincoln Project cover image

Steven Hassan on the Cult of Trump

The Lincoln Project

NOTE

Beware the Cult of Personality

Campaigns have shifted from ideological persuasion to a personality-driven narrative, resembling a cult centered around a 'dear leader.' This dynamic often exploits themes of martyrdom, particularly through events like assassination attempts, to solidify the leader's power. Attention manipulation is a key strategy, where leaders deflect blame onto others while misdirecting public focus, enhancing their control over followers through covert techniques like NLP. Understanding these psychological tactics is crucial in recognizing the underlying motivations driving political cultism.

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