Success in business is fundamentally about the impact on people's lives rather than financial metrics like earnings or stock prices. A thriving company is built on a mission to measure success by the way it touches the lives of customers, team members, and suppliers. The concept of 'truly human leadership' emphasizes the extraordinary power of caring for people as if they are family. A solid business model is essential, but it is the culture of caring that fuels potential and performance, much like premium fuel enhances an engine's capability. Prioritizing people and creating a caring culture unleashes the true potential of a business.