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JONATHAN HAIDT: moral psychology in a modern world
Lives Well Lived
Exploring Moral Values and the Psychology of Disgust
Moral intuitions are significantly influenced by emotional responses, particularly disgust, which varies across cultures and contexts. The understanding of moral values often intersects with an appreciation for animal welfare, providing a compelling argument against consuming factory-farmed meat. The study of disgust reveals various categories, including food, animals, body products, violations of bodily integrity, contagion, and death, emphasizing how deeply ingrained societal beliefs can affect perceptions of morality. Experiences such as viewing graphic depictions of animal slaughter evoke profound emotional reactions that can lead to moral reconsideration, highlighting the interplay between moral reasoning and visceral feelings. This indicates that exploring the psychology of disgust can transform ethical outlooks, pushing individuals toward more humane choices linked to personal values around animal treatment and ethical consumption.
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