The key to success in social media is not about following the norm but creating content with the intention of sharing it with others. Merely being present on social media platforms is not enough; the real work lies in producing valuable content that resonates with the audience. Unlike grooming, success on social media is not achieved through manipulation but through the creation of content that attracts genuine fans. Focusing on quality over quantity, by aiming to create something worth sharing, is critical in a world where there are no strict gatekeepers. Building a small but dedicated audience of true fans who engage with and share your work is essential for social media success.