The Rise and Fall of the Yellow Journalist

He was the one who came up with the headlines and strategy for the journal./nHe didn't value writers in the same way that Hearst did, and so they could tell they were replaceable./nHearst is offering them long multi-year contracts, and he's saying that he values them./nSo all these writers say yes, and he so he pilfers the world and brings all these great writers to the journal.