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Embrace the Unknown in Talent Discovery
Identifying talent requires a nuanced understanding of medium specificity, recognizing that success on one platform does not guarantee success on another. Key qualities sought in talent include theatricality, humor, and the ability to engage across various topics. Sometimes, raw talent needs direction to flourish, akin to a quarterback needing the right coaching for success. Advisory wisdom emphasizes flexibility and the willingness to adapt, rather than being fixated on an idea or the need to be right. The discovery process is often intuitive, blending instant recognition with thorough evaluation, while embracing the uncertainty of what truly resonates with audiences.