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David McRaney on How Minds Change

EconTalk

NOTE

Cowboy vs Senator: Wilderness and Healthcare in Political Ads

One person is a cowboy and can survive in the wilderness, while the other is a senator with no survival skills./nTaking away healthcare can harm even rugged individuals who live in the wilderness./nFocusing on individual identity in political ads can limit effectiveness./nThe ad mentioned may only appeal to those already aligned with left-leaning values.

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