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How To Turn Your PASSION Into A 7-Figure Income Stream | Rory Vaden
The School of Greatness
Building a Personal Brand
Summary: Building a personal brand involves moving from obscurity to recognition. Many try to emulate well-known figures by broadening their topics and audiences, ultimately hindering their brand clarity. Focus on one specific area instead of multiple topics like well-known figures do.Insights:
- Most people are unknown and untrusted, aiming for recognition like established figures.
- Emulating established figures by covering many topics and audiences leads to a lack of clarity and hinders brand building.
- Clarifying your audience is crucial for successful branding, unlike what others might think based on what already well-known people have done.Proper Nouns:
- Tony Robbins: Example of a well-known figure with multiple topics.
- Gary Vaynerchuk: Example of a well-known figure with diverse interests.
- Brene Brown: Example of a well-known figure.
- Oprah: Example of a well-known figure.
- The Rock: Example of a well-known figure.
- Sheehan's Wall: A metaphorical barrier between the unknown and the well-known. Research
- How does specialization contribute to a stronger personal brand?
- What are the key strategies for identifying a niche audience?
- How can aspiring personal brands overcome 'Sheehan's Wall'?
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