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The Brand

The Rise and Fall of Mars Hill

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Using Culture in Content Creation and Brand Perspective

Content should not be based on popular culture, but on the text itself/nUsing popular culture for content makes you behind the times/nRepackaging popular movies around an agenda is a disservice to the original artist/nCreating a culture is better than mimicking a culture/nUsing clear titles instead of trendy ones helps with long-term archive retrieval/nCreating content based on the text is important

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