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#312 Mark Twain

Founders

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Innovation for Speed and Efficiency

An entrepreneur named Russell revolutionized the delivery service industry by proposing an interlocking relay system of horseback riders to cut the original delivery time of three weeks down to just 13 days. Each rider would cover 75-100 miles with quick horse changes every dozen miles. The innovation not only reduced the delivery time significantly but also attracted young, adventurous men with a legendary recruitment ad, showcasing the power of speed and efficiency in meeting customer demands.

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