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80 mins of advice to level up your life with lifehacks
The Startup Ideas Podcast
Focus on Your Audience, Not Yourself
Effective writing, particularly in copy, hinges on the understanding that the audience is primarily concerned with their own needs and interests. The insight emphasizes that successful communication must prioritize what the audience will gain rather than showcasing the writer's accomplishments or expertise. This shift in perspective encourages writers to consistently ask whether their content resonates with the audience's desires, ensuring the message is both relevant and engaging.
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