2min snip

Behind the Brand with Bryan Elliott cover image

Building in the Billion Dollar Creator Business | Phil Ranta | Podcast series / Marketing

Behind the Brand with Bryan Elliott

NOTE

Challenges in brand revenue and the future of monetization for creators

Brand revenue has dropped, likely due to factors such as inflation and downsizing. The increasing amount of content being created each year makes it difficult for the creator economy to keep up and maintain high CPMs. The focus should shift towards building a loyal fanbase and finding alternative ways to monetize, such as through email newsletters.

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