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#223 – How to Master Passive Growth with Rob Fitzpatrick of Write Useful Books

Indie Hackers

NOTE

Understanding the Recommendation Loop in The Mom Test

The recommendation loop is a crucial process in understanding how concepts like 'The Mom Test' gain traction and are shared. Entrepreneurs or indie hackers often feel apprehensive about engaging with customers, which can lead to experiences that feel awkward or unproductive, resulting in disappointment. When they express their difficulties—be it through asking for help or sharing experiences at meetups—they inadvertently activate the recommendation loop. This situation allows others who are familiar with effective solutions, such as 'The Mom Test,' to step in and provide guidance. This cycle is not only about offering immediate solutions but also expands as these insights are integrated into educational contexts, such as universities, thereby preemptively equipping individuals with the skills to avoid these issues before they arise.

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