2min snip

Invested by Aleph cover image

Marc Rowan on Having the Courage to Speak Up, Apollo’s Investing Strategy, Commitment to Israel, and Looking Ahead

Invested by Aleph

NOTE

Success in Private Equity: Buy Low, Sell High

The key to success in private equity lies in buying good companies at low prices and selling them at higher prices. Despite knowing the importance of low prices, sophisticated investors often buy when prices are high due to the availability of financing and general market confidence. Being countercyclical and contrary in investing requires courage and institutional commitment to unpopular strategies. Creating a safe space for countercyclical and contrarian thinking is crucial for success in private equity.

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