My First Million cover image

The 5 Most Interesting Businessmen Alive...

My First Million

00:00

Innovative marketing tactics through fake content

In the early days of the internet, artists and comedians would release fake content that would get scrambled or misrepresented in order to attract attention and go viral. This strategy was employed by artists releasing fake music files that were intentionally scrambled after 10 seconds to engage audiences. Similarly, comedians like Dane Cook would use the tactic of associating their content with more popular comedians like Chris Rock to gain exposure and popularity. This innovative marketing tactic of using fake or misleading content as a growth hack was seen as a game-changing strategy to attract a wider audience and increase visibility.

Play episode from 25:21
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app