4min snip

The Knowledge Project with Shane Parrish cover image

The Storytelling Expert: Hidden Triggers That Make People Act | Matthew Dicks

The Knowledge Project with Shane Parrish

NOTE

** 'But' + therefore in Storytelling**

Effective storytelling relies on the intricate connection between scenes, where the presence of 'but' and 'therefore' creates a seamless narrative. Unlike simplistic storytelling, where removing elements does not disrupt the flow, a well-structured story must maintain every scene to preserve its integrity. The use of 'but' injects tension and intrigue, compelling the audience to anticipate what comes next as it signals a deviation from expected continuity. Consequently, this connectivity not only strengthens the narrative but also enhances engagement, ensuring that every element serves a purpose and holds the audience's attention. The narrative momentum created by this structure transforms a flat recounting of events into a dynamic and compelling story that captivates listeners.

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