The challenges of the CMO position and Twitter's struggles with monetization

Twitter's new CMO faces an impossible task due to the CEO's tendency to say stupid things and alienate people, making the CMO position a difficult job, which may not exist in the next 10 to 20 years. The focus appears to be on re-establishing relationships with key advertisers, with some loyalty cheques expected from former colleagues. Twitter's reportedly under 500,000 Twitter blue users and is paying users for ads and their replies. Verified creators will get served with verified ads, which have self-expressive benefits, giving Apple an unparalleled price premium, which the CMO will struggle to replicate on Twitter.