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Why I Don't Have a Content Calendar
I used to write things like I would have a content calendar 'cause I thought that was what you're supposed to do. There's the Yerks-Dodson law says that there's kind of an optimal level of pressure to create performance. My procrastinate, I need some pressure in order to get something done at a high level, a little bit of pressure. Twitter is an amazing place to battle test these ideas,. If I put something out and it's half baked...it gets exposed very quickly.