The Emotionality Behind the Reviews

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Reason research shows that emotionality is really key in all our decision making. Researchers were able to find that emotionality behind the reviews actually account for way more variants than the content of the reviews. And so motivation, emotionality, these are the two things i ant a high light. Well, when i look at my niky shoes sitting in the corner, and the fact that i haven't run in them, it sometimes makes me feel bad. But, but, i, i,. i find that fascinating.

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?

These are the questions most interesting to Szu-chi Huang, an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”

In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment—and how communication connects them all.

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