In 2021, Matt from Yes Theory, one of YouTube's biggest channels, revealed he was quitting the platform.Despite being an internet celebrity, Matt's story is a common one—about someone who gave away too much of themselves to be liked by others, and now desperately trying to get themselves back. In this episode, Matt and I unpack this familiar dilemma, as well as covering topics like codependence, managing success, dealing with parasocial relationships, determining when vulnerability goes too far, and much more.
CHAPTERS
Chapters
- 00:00:00 Introduction
- 00:01:59 Why Matt’s giving up his dream
- 00:09:00 The challenges fame brings
- 00:14:14 How to mature in the spotlight
- 00:17:45 The incredible story of Yes Theory
- 00:21:53 Losing boundaries in the world of fame
- 00:26:54 Performing, not living
- 00:27:58 How much of yourself to share as a creator
- 00:35:44 Matt’s top tip for being a creator
- 00:37:29 Intrinsic vs extrinsic motivation in creative work
- 00:43:52 Matt’s biggest takeaway from his career
- 00:48:06 How Matt went from hating to loving his book
- 00:51:56 What makes the Yes Theory team work
- 00:53:54 What’s next for Matt
- 00:57:28 Fuck, Marry, Kill
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