Disney's Strategy for Profitability: Targeting Households with Children

Disney CEO Bob Eiger aims to make the company the most profitable media and entertainment company globally, focusing on households with children. The success of their streaming service, Hulu, is crucial in achieving this goal. While Marvel is a beloved franchise, they need to refresh it. Eiger recognizes that households with children have more spending power and are captive audiences. Disney's unique offerings, such as the Mandalorian and the Star Wars experience at Disneyland, make them unbeatable in inspiring children. Netflix may have pop-up events, but they can't compete with Disney's long-standing parks and cruise lines.