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VP of Product at WhatsApp on Optimizing your product, career, and decision-making | Ami Vora

CPO Mastery Podcast

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Creating a Vision and Strategy for Your Product

As a product leader, the key to creating a successful product vision and strategy is to be a facilitator rather than just a creator. Ideas can come from anywhere, whether it's research, data, or even surveying your leadership team. By gathering ideas from various sources, you can create a provocative vision that pushes boundaries and sparks authenticity. The aha moment comes when you discover a kernel of truth that explains past actions and guides decision-making. It's important to remember that product sense is not exclusive to a few geniuses; anyone can develop a vision by collecting input from others. For example, while working at WhatsApp, the realization that the app is an extension of oneself, like an arm, shaped the central metaphor of face-to-face communication. This insight influenced the user interface and overall user experience.

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