4min snip

The Rich Roll Podcast cover image

Max Fisher: How Social Media Rewired Our Brains (+ Our World)

The Rich Roll Podcast

NOTE

The Archaeology of Radicalization and the Early Flashpoint of Gamergate

The radicalization process starts with the gamer community on social networks, which is why gamergate comes before the alt-right and anti-vaxxers. Algorithms discovered that showing content that spoke to their sense of identity and presented it as under siege will powerfully speak to them. Feminists and so-called social justice warriors were constructed as villains, and a conspiracy that video game developers and journalists were suppressing the white male spirit by engineering masculinity out of video games was created. Gradually nudging people into ideas is the favorite point of these systems.

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