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#235 Steve Jobs (The Pixar Story)

Founders

NOTE

Apple's Alignment of Incentives and Change in Steve's Focus

In 1987, Steve Jobs wanted to share in the upside of a company's success through stock ownership. This aligned the incentives between the two companies and coincided with Apple's purchase of Next. As a result, Steve's attention started shifting towards his true love, Pixar, and he believed Apple had lost its way and was becoming a shadow of its former self.

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