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The Made to Thrive Show cover image

Are We All Addicted? Sugar, Ultra-Processed & Big Food’s Plan To Keep You Enslaved. Dr Joan Ifland PhD MBA

The Made to Thrive Show

NOTE

The Five A's of the Addiction Business Model

The insight highlights the addiction business model implemented by R.J. Reynolds and Philip Morris, focusing on making addictive substances accessible and affordable through extensive advertising targeted at the youngest possible users. This model aims to transform destructive products into addictive ones through product formulation, availability, affordability, advertisement, and targeting a specific market.

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