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Authenticity in Music Evaluation
Executives are often looking for unique selling points when considering new music releases, expecting artists to provide a reason why their music is different. However, artists who are truly authentic and passionate about their craft may struggle to express this, as their dedication is to the music itself rather than selling tactics. This genuine love for music can sometimes be misunderstood or overlooked by record label executives, who may be more focused on commercial success and marketability.