The Marketing Genius Behind Nike: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
The Best Brands Ask the Question, How Do I Want This Work?
The best brands ask themselves how they want their work to make consumers feel about themselves and empower them to do great things. They aim to engage and stir emotions in a way that motivates people to take action. Creating indifference is not the goal. While it may not be possible to create every piece of work as a hit due to constraints like time and money, it is important to have someone in the room who understands the brand's story and can represent the emotional qualities that can be evoked through their work. Simply treating content as something to be distributed without considering its emotional impact is not a human approach.
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