How A 29 Year Old DEGENERATE Built A $27.9M Business From His Laptop | Sam Parr
The Calum Johnson Show
Engagement Over Numbers
The true value of a newsletter lies not solely in the number of subscribers, but in the engagement level and influence over those subscribers. A small, highly engaged audience can outperform a larger, less involved one in terms of advertising potential. The worth of a newsletter can be assessed by multiplying the number of subscribers by their engagement and influence, then factoring in the price of promoted products. This approach emphasizes that understanding the demographic, spending power, and interest of the audience is crucial in determining the effectiveness of advertisements.
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