Building an On-Demand Platform and the Importance of Customer Feedback

In 2009, before the rise of on-demand services like Uber, we built an on-demand platform for photographers. We started with a network of thousands of photographers managed by interns in Google spreadsheets. Now, we have a robust automated system that takes hundreds of thousands of photos a year. We valued user feedback and incorporated it into improving our product. Our focus has always been on making something people want by talking to our customers, observing their behavior, and obsessing over every detail.