
163: The Laws of Creativity, with Joey Cofone
Focused
Creativity is about connecting, not creating
Creativity is not about creating but about connecting ideas. Professionals like writers, designers, illustrators, and architects are able to reliably deliver creative results because they employ active inspiration, which involves actively collecting ideas rather than waiting for passive inspiration to strike. Creativity involves following principles and processes to achieve the desired result, similar to practicing law or playing basketball.
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