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163: The Laws of Creativity, with Joey Cofone

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Creativity is about connecting, not creating

Creativity is not about creating but about connecting ideas. Professionals like writers, designers, illustrators, and architects are able to reliably deliver creative results because they employ active inspiration, which involves actively collecting ideas rather than waiting for passive inspiration to strike. Creativity involves following principles and processes to achieve the desired result, similar to practicing law or playing basketball.

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