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591. Signs of Progress, One Year at a Time

Freakonomics Radio

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Exploring Tom Whitwell's '52 Things I Learned' List and Consulting Work

Tom Whitwell, a consultant at London-based firm Magnetic, produces an annual list of '52 Things I Learned' that garners enthusiasm online. The list covers diverse and intriguing facts, ranging from book sales statistics to unusual practices like cigarette companies sponsoring schools. Whitwell's consulting work influences the topics covered in his list as he delves deep into various subjects for projects lasting from a few weeks to several months. He values the variety in his job, relishing the constant change in environments and the opportunity to engage with different topics.

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