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Rapid Response: Airbnb reimagined (Part 1), w/CEO Brian Chesky
Masters of Scale
Innovation Through Quirky Airbnb Listings and Attention to Detail
Creating unique marketing opportunities by listing IKEA and Blockbuster on Airbnb led to significant press coverage. This success led to a collaboration with Mattel and Warner Brothers to promote a Barbie movie by meticulously recreating a Barbie-themed house in Malibu, emphasizing the importance of attention to detail in design.
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