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#315 Balenciaga

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Stand Out to Rise Above the Ashes

During World War II, the fashion industry in France played a critical role as a vital exporter, surprising many with its economic significance—one exported courtier dress could finance ten tons of imported coal, while a leader in perfume could cover two tons of gasoline. This economic backdrop allowed Balenciaga to reopen his fashion house in 1940 due to his connections with Franco, amidst a devastated France post-war, which created a ripe environment for new fashion ventures. Christian Dior, an older but ambitious designer, recognized the opportunity to rejuvenate the industry and revive excitement after years of war. His success emphasized a key lesson: to reach the pinnacle of success, one must differentiate themselves rather than conform. Both Dior and Balenciaga focused on gathering the best subcontractors in their thriving location, highlighting the importance of clustering industry-specific talent to enhance creativity and output.

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