E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More
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Competitive Advantage in Retail Business
The retail industry has shifted from a golden age of direct-to-consumer (DTC) where arbitrage opportunities were abundant to a landscape where competitive advantage is essential. In retail, a pure competitive advantage is primarily derived from the product quality and brand reputation. Brands like Gucci and Louis Vuitton exemplify how brand perception can outweigh product quality. This shift in focus is evident in marketing strategies, where value propositions of the product are no longer the primary focus for companies like HexCloud.
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