Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
Acquired
The Importance of Distribution Leverage in a Studio
Would you fund Sky even if there wasn't a broader platform-based publisher strategy around it? I'd say it's a forever game without a game. And in fact, Blake and I have made some of these investments in things that maybe would have shaded into the studio realm in my previous life. However, I would not have done them at benchmark. If I'm hearing you right, it's just difficult to accrue enough power over the ecosystem to have flexibility in your business.
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